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Creating Rentals That Appeal to Millennials

If you haven’t heard about millennials, then you must be living under a rock because they’re kind of a big deal. They are the largest generation in U.S. history. They are also more likely to rent than any other generation, so you could greatly benefit from creating rentals that appeal to millennials.

Décor with more bang for your buck

Older demographics appreciate expensive décor options, like granite countertops and hardwood floors, but not the millennials! Unfortunately, they just don’t have the money to spend on these kinds of features, but that doesn’t mean there aren’t affordable features that they don’t appreciate.

Give your space a retro feel with laminate countertops and vinyl flooring, or give it an industrial feel with corrugated metal accents. The key is to create a unique, affordable space with interesting details.

Unique places to hang out

Millennials spend a lot of time hanging out with other people, so make sure there’s a space on your rental property where they can get together.

You can definitely knock down some walls inside the unit itself, but many millennials are attracted to unique outdoor spaces. Rooftop patios, tent-like structures, and decks with built-in fire pits will all attract a younger crowd.

Utilize the internet

If you want millennials to notice your rental, make sure you utilize the internet. Use social media and pour your efforts into online marketing.

The internet is important to this demographic, so make sure that your units are upgraded to include broadband internet hookups. If you really want to attract millennials to your space, offer free internet in common areas or take care of their internet bill altogether!

Contrary to what you may have heard, millennials are hardworking, they just see the world a little differently. Market to this demographic and your units will get snatched up in no time!

Posted by: mountainviewpm on May 19, 2016
Posted in: Uncategorized